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With an economist's "small goal", Zhang Jun likes to talk about coffee fountains
Looking back on his previous life, Zhang Jun felt like he was participating in a championship. Only when he reached the finish line would it be meaningful and winning the championship would be valuable, but now he found that the goal was not important to me, and every step was meaningful to me. If Zhang Jun can't be found in the dean's office at Fudan School of Economics, maybe he should try his luck at a coffee bar. The interview with Zhang Jun and I was supposed to be in the dean's office
2017-04-07 there is an economist a small target zhang jun likes coffee fountains -
Starbucks coffee must be expensive in China.
There is a joke in the United States: when the economic crisis occurred in the United States in 2008, Howard Schultz, CEO of Starbucks, lamented: "Oh, my God!" Starbucks closed 200 stores a day on a street in New York. How can we live in the future? "
2014-07-16 Coffee news Starbucks Chinese market coffee prospect -
Starbucks coffee must be expensive in China or it is dumping.
There is a joke in the United States: when the economic crisis occurred in the United States in 2008, Howard Schultz, CEO of Starbucks, lamented: "Oh, my God!" Starbucks closed 200 stores a day on a street in New York. How can we live in the future? "
2014-05-22 Coffee shop marketing coffee news Starbucks -
Who made the money when Starbucks coffee was so expensive?
(this article is published in the 11th issue of China Economic Weekly in 2017) if Devil Economics can enlighten people's minds, Harford's book is more approachable, subverts common sense and approaches the truth. He uses the way of thinking of an economist to solve all kinds of life problems. Economic theory provides many rational solutions, in a quantitative or utilitarian way.
2017-03-20 Buck coffee so make money let's go. -
The economy of Costa Rica the international market share of Costa Rica's three major agricultural products has decreased.
According to a study by economists, Costa Rican bananas, fruit juices and fruit concentrates as well as coffee are losing international market share in competition with other countries in the past decade, Costa Rican newspaper National reported on December 1. According to the trade map of the World Trade Organization's International Trade Center, Costa Rican bananas accounted for 13% of world trade in 2005 and fell to 10% in 2014.
2016-04-12 Costa Rica economy big three major agricultural products international market share reduction -
Clever pricing strategy will increase the turnover of cafes by 30%.
1. People often magnify their needs; we often think that we are rational, but in fact, when we choose a cup, almost all of us forget whether we can drink so much. but blindly consider which is more cost-effective to buy, more than 3 yuan can be so much, it seems that it is more cost-effective to choose a large cup, so as not to lose money. In the end, I couldn't drink it and threw it in the trash can.
2016-12-06 Ingenious set price strategy cafe turnover increase 30% people -
Eleven pricing strategies that confuse consumers
There are two main reasons why this trick works: first, consumers don't know how much goods cost, so we rely on parts of our brains that are not strictly quantitative; and second, although people spend limited dollars, but we make decisions based on clues and semi-thoughts that add up to math blindness. You walk into a Starbucks and see that the store is right
2014-08-14 Confusion consumers 11 pricing strategy this kind of skill it works two. -
The economy of the mainland has turned to consumer service-oriented cafes.
A senior economist at SMBC Nikko Securities said that the Chinese mainland plans to double its public income by 2020 in order to transform the economy to be driven not only by heavy industry but also by personal consumption. Data on China's gross domestic product are an effective indicator of changes in the country's economic structure, the report said. The contribution of the service sector to GDP in 2012
2016-11-26 Mainland economy turn consumption service-oriented cafes blossoming everywhere SMBC -
The Truth of Fair Trade in a Cup of Coffee
Fair Trade is a social movement launched by developed countries to provide fairer terms of trade through a number of international aid organizations to protect the rights and interests of workers and producers in poor countries. Some economists believe that "fair trade" is essentially a form of subsidy, which hinders economic development and cannot eradicate the problem of poverty.
2014-08-19 Coffee news coffee truth fair trade coffee health -
Starbucks Coffee in China
There is a joke in the United States: when the economic crisis occurred in the United States in 2008, Starbucks CEO Howard Schultz lamented: Oh, my God! Starbucks closed 200 stores a day on a street in New York. How are we going to live in the future? The joke reflects the number of Starbucks coffee shops in the United States. It is said that when Starbucks reached its peak, its number was as high as that of the United States.
2014-07-30 Buck coffee China the United States there is a joke 2008 happened. -
Introduction of famous Ecuadorian coffee manufacturer Wild Coffee _ famous coffee brands in Ecuador
Professional coffee knowledge exchange more coffee bean information Please follow Coffee Workshop (Wechat official account cafe_style) FINCA CHITO-KARLA GARCIA Karla Garca is an economist, food science engineer and student at the University of Barcelona with a master's degree in supply chain management and logistics. She is a true coffee lover and businesswoman who is committed to working in the country.
2019-04-07 Ecuador famous coffee producer Wild Coffee introduction -
Unheard of, secrets you don't know in Starbucks.
1. Starbucks Starbucks cards do coffee shop business all over the world. in fact, there are two best ones, one is Starbucks Coffee and the other is COSTA Coffee. They are like KFC and McDonald's in the fast food world, usually not far away from each other. One day, Starbucks Coffee found that business was getting worse and worse recently, while the business of COSTA Coffee did not decline.
2015-11-30 Unheard of Buck inside you never know Secret StarCraft Global Coffee -
Dig deep into the top secret business that Starbucks and COSTA won't tell you.
To take Starbucks and COSTA as an example, in addition to scene marketing, there are also some unknown marketing secrets, coffee shops that are good at insight into human weaknesses, how they make money from customers. First, the powerful membership card in the world to do the best coffee shop actually two: a Starbucks, a COSTA. They are like KFC and McDonald's, generally not
2017-04-26 Dig deep Buck COSTA won't tell you top secret business again. -
It is impossible for costa Coffee to join. Let's take a look at the top secret business of Starbucks and COSTA.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) one, the powerful membership card in the world to do the best coffee shop in fact only two: a Starbucks, a Costa. They are like KFC and McDonald's, generally not on the opposite side, just not far away. One day, Starbucks Coffee found that the most
2018-05-18 Costa Coffee join in impossible look Buck COSTA top secret -
Starbucks' mystery operation has caused controversy.
Starbucks' image has always been known for its environmental protection, and in many cases it can even lead by example, with straws and accompanying cups made from coffee grounds, and accelerated the opening speed of Xiang Green Workshop around the world. Watching these operations of Starbucks, in exchange for the unanimous praise of environmentalists. However, there is.
2022-05-22 -
How dependent is Starbucks on China?
In fact, although these multinationals are expanding at an alarming rate in China, China is still a relatively small market in terms of their sales in China as a share of their total global sales, which depends on whether customers stay in stores for too long. Maybe it doesn't have much to do with it.
2014-07-16 Coffee News Starbucks Chinese Market -
The marketing secrets of Starbucks and COSTA, which you must know before opening a coffee shop.
In the Chinese market, when it comes to coffee brands, people will first think of Starbucks, followed by COSTA coffee, which are the two most recognized brands by domestic consumers. Among the many coffee brands, why are Starbucks and COSTA so popular now? The reason is that both of them are well versed in marketing, are good at discovering human weaknesses, and make consumers pay willingly through some marketing methods.
2017-05-09 Buck COSTA Marketing Secret Cafe Qianbi need know China -
Zhou Zixue of the Ministry of Industry and Information Technology investigated coffee machines, breakfast machines and other product projects.
Zhou Zixue, chief economist of the Ministry of Industry and Information Technology, and his party came to Guangdong Industrial Design City to investigate and understand many industrial design products, such as capsule coffee machines, breakfast machines, soy milk machines, and so on.
2014-05-29 Capsule coffee machine Ministry of Industry and Information Technology Zhou Zixue breakfast machine -
Schultz: selling coffee while going to college and selling coffee after college?
Starbucks coffee CEO Howard Schultz. Whether the expansion film is the title of the old poor scholar, or the modern version of the factory security guard is admitted to Tsinghua University, it is all a continuous replica of education changing its fate. Now, Howard Schultz, CEO of Starbucks Coffee, wants to tell the story more chicken soup, more inspirational, and more jealous. This week, Starbucks announced that it would spend $250 million
2015-04-15 Schultz while selling coffee side college -
Multinational companies are bullish on the Chinese market Starbucks KFC relies on the Chinese market
Ambitious Starbucks is expanding in China, but customer lingering is a big obstacle to Starbucks' expansion in China, it was reported on Wednesday. Customers love these stores so much that they sit hour after hour, sometimes without even buying a cup of coffee. In fact, although these multinationals are expanding at an alarming rate in China, their sales in China account for their global sales.
2016-07-08 Multinational corporations bullish China Market Buck KFC dependence